Go hard or go home. That's the approach being employed by Jamie Nicholls at his second Olympic Winter Games in PyeongChang.
In 2014 the 24-year-old finished sixth as snowboard slopestyle made its debut in Sochi.
But for an individual who makes a living from travelling all over the world competing against the very best in the business, being caught standing still is not an option.
It's exactly why Nicholls has been meticulous in his preparations for this year's Games in South Korea, sacrificing time at home to continue perfecting skills on his board.
And it's also the reason why his wife Jenny and sister Sophie will not be present for the first of his two competitions – the men's slopestyle tomorrow. Distractions are not welcome.
“I don't mind someone coming out for the competition. My wife has seen me at World Cups for example,” said Nicholls, who will also compete in the big air competition later in the Games.
“But because I can't be with them as I'm staying in the village, it's a little bit more stressful because you don't know that they're doing, if they're alright.
“We've worked it all out. They will fly Sunday but it will already be my evening so if I did well in the finals, they would already know before they took off.
“To compete at the Olympics, it's like the icing on the cake. We've worked so hard to qualify.
“It's better to go for it and then you can feel like you can walk away, no matter what happens, knowing that you tried your best.
“I've done everything I can possibly do in the lead up to the Olympics to do my best. I've been riding constantly on my snowboard. I've hardly been at home with my family, I've just been on my snowboard away in Switzerland working hard.”