Day five sees ten British curlers start the first of nine round robin matches, while Alex Tilley and Charlie Guest go in the women's slalom and biathlete Amanda Lightfoot competes in her second race.
What's in a name for Muirhead
Eve Muirhead wants a nickname and it can’t be ice maiden.
Canadian rivals have traditionally been good at thinking of monikers for their rinks and skips.
Brad Jacobs and his gold medal team from Sochi were nicknamed the ‘Buff Boys’, with the team - clad in muscle tight shirts - famed for spending as much time in the gym as they did on the ice.
Jacobs didn’t earn selection to defend his title, losing out to Kevin Koe, who is nicknamed the ‘Ninja’.
Muirhead is competing at her third Games but has seen the sport change beyond recognition since making her debut as a teenager in Vancouver.
And she’s has a savvy eye for a marketing opportunity too.
“I’d be pleased for the public to decide a nickname for me,” she said.
“I haven’t got one that I know of. I’m not sure whether my teammates secretly have a nickname for me.
“I can see how other curling teams do have nicknames and I could see how it would make the sport a little bit different and funny.
“The sport is changing and it’s one of the youngest fields ever in PyeongChang and people like something different.
“A lot of the older faces are retiring and the young ones are coming through. I’m one of the most experienced players here, which is quite scary when you are only 27.”
Muirhead starts her campaign against Olympic Athletes from Russia at 2.05pm (5.05am UK time)
, while men’s skip Kyle Smith is in action against Switzerland at 9.05am(12.05am)
and defending champions Canada at 8.05pm (11.05am).
Guest's road to recovery leads to PyeongChang
Charlie Guest has endured a torrid build-up to her Olympic debut, with injuries putting her appearance in PyeongChang in jeopardy.
After missing out on the last Games, Guest broke her back when training in Sweden, crashing into a boulder and leaving her with serious spinal injuries.
She recovered, only to be hit by more injuries - all of which make Wednesday a special day for the skier and her family.
"It would make so many sacrifices worth it, getting over hurdle after hurdle with injuries and funding," she said.
"For any athlete to be included in Team GB, that's what you work towards. Team GB is such an iconic team to be part of that you'd just be immensely proud to be part of that.”
Guest is joined in Wednesday’s slalom by team-mate Alex Tilley, whose Olympic debut in the women’s giant slalom was postponed due to bad weather. The first run gets under way 10.15am (1am)
and 1.45pm (4.45am)
Lightfoot seeking more personal bests
Amanda Lightfoot is back on the range after her British equalling best performance in the Sunday's women's sprint. Lightfoot competes in the women's 10km event at 7.10pm (10.10am)