After seven days, nine matches, 83 ends and 664 stones, Team Morrison were knocked out of Milano Cortina 2026 by just three inches.
Forget skeleton and snowboard cross, no sport delivers drama quite like the roaring game - this time Team GB were on the wrong end of it.
In the final set of round-robin matches, Team Morrison held up their end of the bargain by beating Italy to finish with a 5-4 record, potentially enough to reach the semi-finals.
Then, all eyes were on sheet A, just 20 yards to their left.
Great Britain needed already-qualified Switzerland to do them a favour and beat USA, but the Americans controlled much of the contest and it appeared their passage to the last four was safe and Britain were heading out.
Then, cue the drama.
Switzerland, needing three points to level the score in the final end, did exactly that and the match headed to an extra end decider.
USA had the last stone and were heavy favourites to win, but Tabitha Peterson – clearly nervous – overthrew it.
As the stone entered the house, it still appeared good enough to finish closest to centre. But instead of slowing up, it just kept going.
Everyone in the Cortina Curling Stadium stood up for a glimpse as it slowed to a halt and spun on its axis, before the USA team erupted in celebrations. They had won the point. Just. And Great Britain were out.
“I watched the shot-by-shot graphic and listened to the cheers,” skip Sophie Jackson said.
“I sat with the girls with Sophie [Sinclair] and Rebecca, it was quite a weird one. We are just gutted.
“Overall, I think we were one of the best teams here at the end of the week, so it's just a shame we didn't start a little quicker.”
Qualifying for the semi-finals was always a long shot heading into the final day of round-robin action after an up-and-down campaign.
There were 16 different semi-final outcomes from the last round of matches, and they were only assured of progressing in two of them.
Morrison throws the final two stones and admitted nerves got the better of her earlier in the competition and it showed as they slumped to an ultimately fatal start of just one win from their first four matches.
But they went on a roll to give themselves an outside shot yesterday, before the weather arrived to add to the suspense.
It has barely snowed in Cortina for the past two weeks but it more than made up for it, with blocked roads creating a traffic jam into town.
Great Britain were caught in it and their usual 10-minute bus journey became 50; organisers shifted the start-time back by 35 minutes to compensate.
They were unperturbed and did what they needed to do – but were left ruing that slow start to the week.
“Slow starts seem to be a Team Morrison thing, unfortunately,” Jackson added.
“Once we get used to the ice, we really settle in and it's hard for anyone to beat us.
“I guess it was just taking a little too long to get comfortable with the ice conditions, where to put the brush and how to make the shots early."
Sportsbeat 2026