Dreams, the UK’s leading bed retailer and Official Sleep Partner of Team GB and ParalympicsGB, has extended its partnership with both organisations through to the Los Angeles 2028 Games, including the upcoming Milano Cortina 2026 Olympic and Paralympic Winter Games, reinforcing its commitment to helping Britain’s athletes sleep, recover, and perform at their best.
This continued collaboration builds on the longstanding success of Dreams’ partnership with Team GB and ParalympicsGB - from Tokyo 2020 through Paris 2024 - where Dreams played a vital role in championing the power of quality sleep as a performance tool for Britain’s elite athletes.
As part of the renewed agreement, Dreams is delighted to welcome Skeleton World Champion and Winter Olympian, Matt Weston as its newest brand ambassador. Weston, who made history as Britain’s first men’s skeleton world champion in 15 years, will front Dreams’ ongoing mission to highlight the importance of sleep in recovery, performance, and everyday wellbeing. To mark the occasion, Dreams and Weston are launching an exclusive new range of cooling mattresses, designed to regulate body temperature and deliver optimal rest. Lovingly handcrafted by experts at Dreams’ very own Bed Factory in Oldbury, the range showcases the brand’s Made in Britain pride and decades of sleep innovation. Each mattress is named after places of personal significance to Matt in the UK including Evesham, Crowborough and Chippenham – blending innovation, performance, and heritage.
Weston commented: “Sleep has always been a crucial part of my training and recovery, and I’m thrilled to partner with Dreams to inspire people to see rest as their ultimate performance tool. Launching my own range of mattresses is incredibly special – each name tells a part of my story, and I hope they help others sleep better and achieve their goals.” The extended partnership will see Dreams continue to supply bespoke sleep solutions to Team GB and ParalympicsGB athletes, ensuring they rest and recover at their best ahead of future Games. By combining world-class product innovation with elite sporting insight, Dreams reaffirms its position as the brand that powers Britain’s dreams – on and off the podium.
Jonathan Hirst, CEO of Dreams, added: “We are proud to renew our relationship with Team GB and ParalympicsGB and to welcome Matt Weston to the Dreams family. Matt’s discipline, focus and belief in the power of sleep perfectly embody what we stand for as a brand. Together, we’ll keep championing the role of quality rest in helping people – from elite athletes to everyday dreamers – perform at their very best.”
Tim Ellerton, Team GB’s Chief Commercial Officer said: “We are delighted to extend our relationship with Dreams, which has been crucial in not only supporting Team GB as a whole, but supporting athletes’ sleep, rest and recovery at Games-time to maximise their performance. To be partnered through to Los Angeles 2028 gives our athletes a great advantage at the world’s pinnacle sporting event.”
Phil Smith, Chef de Mission for Milano Cortina 2026 Paralympic Games said: “We're thrilled to be renewing our partnership with Dreams as we look ahead to Milano Cortina 2026 and continue our preparations towards Los Angeles 2028. Quality rest is essential to ensure our athletes are best prepared to perform at their highest level at a Paralympic Games, and we're grateful to Dreams for providing the team with a range of sleep aids."
The Dream Team range will be available in stores and online from 11th November 2025.