Ben Sherman Opening and Closing Ceremony wear launched

Team GB and Ben Sherman today revealed the outfit the Team GB delegation will wear at the Opening and Closing Ceremony at the Beijing 2022 Olympic Winter Games.

Team GB Winter Olympic bronze medallist Joel Fearon, a member of the Team GB four-man bobsled team and freestyle skier Katie Summerhayes, who will hope to compete in her third Olympic Winter Games, both feature in the new Ben Sherman campaign.

The athletes wear the Winter Opening and Closing Ceremony look, which will retail as a limited-edition Ben Sherman x Team GB collection available to purchase online from Ben Sherman and Team GB websites from December 9, 2021.

The athlete's Opening Ceremony attire has a roll-neck cream sweater featuring a deconstructed union jack flag. The knitwear is paired with navy print trousers and a classic quilted peacoat in true navy with Great Britain in reflective lettering on the back. The outfit includes a matching Great Britain bobble-hat and scarf set with lug sole Chelsea boots to finish the look.

The Closing Ceremony uniform features a blue crew-neck checked sweater paired with the mini-dogtooth print trouser and an all-over repeated logo bobble-hat. The limited-edition knits feature the official Team GB badge and Olympic rings on the chest.