Rule 40

Rule 40 Guidelines

Athletes, agents, athlete sponsors and NGBs should all be aware of Rule 40, which governs the way in which athletes (and their sponsors) can use their image or attributes in advertising during the Games Period for Tokyo 2020 (14 July 2020 – 11 August 2020). 

Click below to download the BOA’s Rule 40 Guidelines which sets out information around Rule 40, applicable deadlines and the approval process.

Click here to [download] the guidelines for athletes

Click here to [download] the guidelines for brands and personal sponsors.