The British Olympic Association today confirmed Whole Earth as an official supporter to Team GB in the run-up to the Tokyo 2020 Olympic Games.
With just shy of 230 days until Tokyo 2020, Whole Earth joins as a supporter at an exciting time and with plans already taking shape to get fans of both brands excited and engaged ahead of the world’s largest sporting spectacle. No stranger to sports sponsorship, Whole Earth is already partner to the British Triathlon Federation.
A natural source of protein and fibre with no added sugar, Whole Earth peanut butter is an excellent nutritional food choice for those wanting to pursue healthy and active lifestyles.
Speaking after the deal was announced, Tim Ellerton, Commercial Director at the British Olympic Association, said: “We’re proud and excited to be working with a brand like Whole Earth. Not only are their natural protein products extremely popular with athletes, their approach to sustainability and innovation is something which should be admired. We certainly look forward to the partnership and working together on the road to Tokyo 2020.”
Bryan Martins, marketing & category director at Wessanen UK, owners of Whole Earth, added: “Team GB is all about celebrating everyday people achieving extraordinary things in a way that truly unites and inspires our nation. It’s about bringing out the best in people, and our country. That’s an ethos that really chimes with our own brand values at Whole Earth – to be good for people, and good for the earth. We’re relishing the chance to put our own distinctive mark on this partnership.”
In addition to its great products Whole Earth’s values are very much in line with Team GB’s with its drive to encourage healthier and more active living, whilst also being mindful of the world around us.
Further news and activations between Team GB and Whole Earth will be announced in due course. For media enquiries please contact Thomas.Rowland@TeamGB.com.