The British Olympic Association (BOA) has today announced that the nation's biggest estate agent, Purplebricks, will be supporting Team GB through to the end of 2020.
Purplebricks will be an official partner of Team GB and will be showing its support for the nation’s Olympic athletes by turning its usual ‘sold’ boards to special ‘gold’ versions, featuring the Team GB logo. With Purplebricks selling three-times more homes than the second placed agent, a touch of gold will soon start appearing all over Britain’s streets.
These special boards also reflect Purplebricks own ‘gold’ from review site Feefo, which last month awarded the brand their ‘Gold Trusted Service’ award, for having held a customer rating of over 4.5 out of 5 during the previous 12 months.
Team GB are hoping to take more than the 366 athletes they took to Rio 2016 to the Games of the XXXII Olympiad, and Purplebricks will be mobilising the support of their own team of more than 600 local estate agents in a series of campaigns and initiatives under the banner of ‘TeamPB’.
Team GB is entirely independently funded and its commercial partnerships such as the one with Purplebricks allows the organisation to fund its objective of taking athletes and sports to the summer and winter editions of the Olympic Games.
Tim Ellerton, Commercial Director for the British Olympic Association added: “Just over a year away from Tokyo 2020 we are delighted that Purplebricks has recognised the power of Team GB and Olympic athletes to bring our communities together.
“Their visibility across the streets of the UK gives us a great presence as we build up to the Olympic Games and their innovation and customer focus makes them a perfect partner for Team GB.”
Vic Darvey, Purplebricks’ CEO said: “We are delighted to announce our partnership with Team GB. Purplebricks is a proudly British company and we’re excited about how we can bring support for our heroic athletes to the streets as we build up to Tokyo 2020.
“This sponsorship was a natural next step for our business as, like Team GB, our ‘Team PB’ has the ambition and drive to win. We have hard working, experienced estate agents across the country - and we intend to use that local reach to move every community behind our athletes over the next year.”