On the road to the Olympic Games every detail of an athlete’s journey counts. Every meal, every training session, every message of support.
From the big to the small and everything in between, it all matters. And, with only three months until the Rio 2016 Olympic Games, Visa UK today launches their ‘Everything Counts’ partnership with the British Olympic Association.
Everything Counts plans to get the nation talking about and sharing the incredible stories of Team GB athletes on their road to Rio 2016 and beyond. Fans will have the chance to learn about the heroes they will be cheering on in August.
The campaign builds on the golden legacy of London 2012 and will come to life with the help of a talented group of Team Visa Ambassadors.
Adam Gemili– The only British athlete to ever run the 100m in less than ten seconds and 200m in less than 20 seconds.
Adam Peaty – Three-time World Champion and world record holder in the 50m and 100m breaststroke.
Claudia Fragapane – Four-time Commonwealth champion and part of the women’s all-around team to claim Gymnastics World Championship bronze in 2015.
Elinor Barker – Track cyclist who has won World Championship medals for four consecutive years.
Everything Counts will allow fans to delve into the little things that allow our athletes to succeed at the highest level and can give an insight into the sacrifice it takes to reach the top.
BOA CEO Bill Sweeney said: “Visa Everything Counts will create some compelling content for fans of Team GB during the Games.
“The back stories of the Visa ambassadors, the stats behind the athletes’ journey to the Games and all the small details that can make the difference will give an incredible insight into the elite performance environment.”
Kevin Jenkins, MD of Visa UK & Ireland said: “The Rio Games are set to be one of the best yet for Team GB; where British athletes can build on the golden legacy of London 2012. The Everything Counts campaign recognises that for Visa, its customers and Olympic athletes, every moment, every journey, every second and every transaction counts.
“To be the very best at what you do, you have to be ready for your moment: every meal, minute of training, personal best and message of support counts. The quest for perfection is as true for Team GB athletes as it is for Visa. This campaign reflects the precision and certainty that Visa offers, as we process millions of transactions for millions of cardholders every day." Click here to check out our Everything Counts page!