Andy Anson appointed new CEO of the British Olympic Association

The British Olympic Association (BOA) has today appointed Andy Anson as its new Chief Executive Officer (CEO).

Anson, aged 54, joins from Goals Soccer Centres PLC where he has been CEO, and brings with him considerable sports experience having previously worked in football and tennis as well as for leading sports retail and marketing organisations.

With the BOA being completely independently funded to fulfil its objectives of taking athletes to the Olympic Games, Anson brings a wealth of commercial and marketing experience to support Team GB maintaining and growing its status as the nation’s most loved sports team.

With little over a year to go before Tokyo 2020, Anson will join with considerable knowledge of the BOA and the Olympic Movement, having served as an unpaid Independent Non-Executive Director of the BOA since 2011, during which time the organisation has enjoyed excellent performances at both the summer and winter editions of the Games.

Sir Hugh Robertson, Chair of the BOA, said: “Andy is a very high-grade individual who has a unique combination of sports experience and commercial expertise. We are delighted to have him on board to lead Team GB into Tokyo 2020 and beyond.”

Andy Anson said: “I have been fortunate to enjoy a rewarding career across different aspects of the sports industry over many years, but the BOA is an organisation close to my heart and I am extremely motivated to play a role in the future of the organisation on behalf of the athletes and the member National Governing Bodies.

“With Tokyo 2020 on the horizon I believe the BOA and Team GB has an exciting future ahead and I am delighted to be asked to lead a team of talented and dedicated professionals to ensure we give the athletes and sports every chance to succeed on sport’s biggest stage.”

Anson joins the BOA following the departure of former CEO Bill Sweeney to take up a similar role at the Rugby Football Union. No start date has yet been agreed for Anson, although it is anticipated this will be in the autumn of 2019.