Team GB sign new official ticketing and travel partner STH Group

Fans of Team GB can look forward to PyeongChang 2018 and Tokyo 2020 with excitement with the announcement of a brand new partnership between the British Olympic Association and travel and ticketing experts Sports Travel and Hospitality Group (STH) called Team GB Live.

STH have unrivalled experience in the sports hospitality and travel markets and partner with Team GB at an exciting time with just a year to go until the start of the PyeongChang 2018 Olympic Winter Games in South Korea.

In the coming months Team GB fans will also be treated to a range of opportunities providing them with new and innovative ways to engage with and support Team GB athletes through the creation of official travel packages for those wishing to travel to PyeongChang and the Tokyo 2020 Olympic Games.

In addition to travel packages, the partnership will see the creation of a series of fan engagement events, as well as other unique experiences including exclusive access to Olympic tickets for Team GB fans. The official launch of the new products will take place in mid-2017.

Simon Jefford, Chief Executive Officer, STH Group said: “The creation of these new experiences will provide a unique opportunity for Team GB fans to engage with the team and will be the first of its kind in this country. This new venture will put supporting Team GB athletes at the heart of our offer.

“In the coming months we will work closely with Team GB to develop a range of new and exciting ways for the fans to get closer to their heroes and build a greater connection to our national Olympic team, cheering them onto even greater success in the coming years.”

Bill Sweeney, British Olympic Association CEO said: “This is another fantastic addition to our already strong roster of partners. In creating this new partnership, we aim to offer a range of opportunities for our fans, from single tickets for sought-after events to full hospitality packages and a unique insight into the Olympic Games.

“Fans will see far more opportunities both at home and abroad and we hope this will encourage them to support the team, whether that is in PyeongChang, Tokyo or Beijing in 2022. No doubt each of these Games will provide a unique cultural and sporting experience for those attending. In addition to this we hope to provide exciting opportunities in the UK for fans to be part of Team GB and the Olympic experience.”

Ben Hawes, BOA Athlete Commission Chairman (Team GB Men’s Hockey – ’04, ’08 and ’12 Olympic Games) commented: “Athletes thrive on the support of our fans, especially when you are thousands of miles away and you see the Team GB supporters. Anyone who experienced the atmosphere in the velodrome or at the hockey stadium in Rio knows that the supporters were the ones that made it special.”