Snowboarder Jenny Jones refuses to accept her discipline's Olympic inclusion comes too late - and insists just making the British team for Sochi would be like winning a medal.
Slopestyle - in which competitors perform a range of tricks down a specially-constructed obstacle-punctuated trail, drawing heavily from the influences of skateboarding - makes its debut at next year's Winter Olympics in Russia.
Jones was once the dominate force in the thrills and spills discipline, winning the X Games title in 2009 and 2010 and claiming silver two years ago.
But she settled for sixth at last year's World Championships in Stoneham, where Canada's Spencer O'Brien took gold.
Jones, 33, makes her season debut at this month's Winter Games New Zealand, the first World Cup and Olympic qualifying event of the season.
And for an athlete used to flying high, she's keeping her 2014 expectations modest.
"It's nice to fly under the radar, I feel with my level of riding I would be very happy just to go to the Olympics, that's my main goal at the moment," said Jones.
"Obviously I've never had the opportunity before, so it would just be a really nice experience.
"However, I'd never change the experiences that I've already had in my career.
"The Olympics was never part of my plans and my career was always about the X Games, that was the pinnacle and to win twice there means the world to me.
"I just feel lucky that I'm still snowboarding, everything is Brucie Bonus now."
Jones is one of a number of British snowboarders seeking Olympic qualification standards in New Zealand under the watchful gaze of coach and three-time Olympian Lesley McKenna.
"There are athletes on our team that have huge potential," added Jones.
"We need to get as many as we can qualifying and going to these Games. Sochi could be great but the following Olympics in 2018 could be so exciting, as we have so many up and coming youngsters."
© Sportsbeat 2013