Rio 2016

Team GB Campaign Toolkit

Welcome to the Team GB Rio 2016 Campaign Toolkit

Our Partners are an essential part of this campaign. ‘Bring on the Great’ can act as a powerful rallying cry, inspiring staff, colleagues and customers to get involved and support Team GB. We are looking for you to help support us with the campaign launch from 5th August to build a co-ordinated wave of national support so that Team GB feel that the entire nation is behind them. 

To help inspire our athletes to achieve great things in Rio we want the nation to bring on their greatest support by sending in good luck messages on teamgb.com and by joining the new Team GB Club. These messages will feature in our digital campaign and they will also be physically displayed on flags which will be given to the athletes and hung in Team GB’s accommodation in the Olympic Village in Rio. Messages will also be displayed on posters and Bahia bands, traditional Brazilian wishing bracelets, so athletes will actually wear fans messages of support. The campaign hub can be accessed at www.TeamGB.com/BringOnTheGreat from 5th August.

The toolkit contains the following assets which are available to our Partners now. Please note, these assets are embargoed and cannot go live until 9am on 5th August 2015.

FileTypeSizeUploaded onDownload
1. CAMPAIGN_BOOKLETPDF31.04 MB24 Jul, 2015 Download
2. CAMPAIGN LOGO_pdfPDF1.23 MB24 Jul, 2015 Download
2. CAMPAIGN LOGOEPS1.13 MB24 Jul, 2015 Download
3. CAMPAIGN IMAGE_2JPG4.66 MB24 Jul, 2015 Download
3. CAMPAIGN IMAGE_1JPG4.00 MB24 Jul, 2015 Download
3. CAMPAIGN IMAGE_3 landscapeJPG6.17 MB24 Jul, 2015 Download
3. CAMPAIGN IMAGE_3 portraitJPG6.20 MB24 Jul, 2015 Download
4. EMAIL SIGNATUREJPG74.25 KB24 Jul, 2015 Download
5. DIGITAL BANNER_LEADERBOARDJPG78.91 KB24 Jul, 2015 Download
5. DIGITAL BANNER_CLUB MPUJPG166.34 KB27 Jul, 2015 Download
5. DIGITAL BANNER_LEADERBOARDJPG78.91 KB24 Jul, 2015 Download
5. DIGITAL BANNER_MPU ANIMATEDGIF155.13 KB24 Jul, 2015 Download
5. DIGITAL BANNER_SKYSCRAPERJPG97.34 KB24 Jul, 2015 Download
6. CAMPAIGN GUIDELINESPDF4.58 MB24 Jul, 2015 Download
7. SOCIAL MEDIA IMAGE 1024X512JPG460.79 KB27 Jul, 2015 Download
7. SOCIAL MEDIA IMAGE 900x900JPG650.51 KB27 Jul, 2015 Download
8. CAMPAIGN_KEY MESSAGESDOCX149.98 KB27 Jul, 2015 Download