Welcome to the Team GB Rio 2016 Campaign Toolkit
Our Partners are an essential part of this campaign. ‘Bring on the Great’ can act as a powerful rallying cry, inspiring staff, colleagues and customers to get involved and support Team GB. We are looking for you to help support us with the campaign launch from 5th August to build a co-ordinated wave of national support so that Team GB feel that the entire nation is behind them.
To help inspire our athletes to achieve great things in Rio we want the nation to bring on their greatest support by sending in good luck messages on teamgb.com and by joining the new Team GB Club. These messages will feature in our digital campaign and they will also be physically displayed on flags which will be given to the athletes and hung in Team GB’s accommodation in the Olympic Village in Rio. Messages will also be displayed on posters and Bahia bands, traditional Brazilian wishing bracelets, so athletes will actually wear fans messages of support. The campaign hub can be accessed at www.TeamGB.com/BringOnTheGreat from 5th August.
The toolkit contains the following assets which are available to our Partners now. Please note, these assets are embargoed and cannot go live until 9am on 5th August 2015.