Great Britain shooting chiefs hope Peter Wilson's gold medal will give the sport a much-needed boost.
Shooting may not be regarded as the most exciting of spectator sports at the Games but for half an hour on Thursday afternoon the nation was gripped as Wilson blasted his way to the title in the double trap. The 25-year-old from Dorset held his nerve in a nail-biting final to claim gold, the first Olympic medal won by a British shooter in 12 years.
Disappointing results in Athens and Beijing resulted in massive cuts in the sport's funding but team leader Phil Scanlan hopes that will all change now.
"We are paid to deliver medals, that's what we are here for," Scanlan told Press Association Sport. "So the fact we delivered what we said we would deliver shows we are on track, we're doing the right things, we can be trusted with our programme.
"So if we get the support we can come up with the medals. And hopefully now that will see us right for the next four-year cycle.
"We've got a presentation to UK Sport in September with our four-year plan for Rio and now we can say 'we can deliver'. And Pete's a great role model for the sport."
Scanlan also hopes Wilson's triumph can inspire the rest of the team to some success over the final three days of the shooting competition.
No other Brit has made a final so far this week but Wilson's room-mate, Essex's James Huckle, goes in his favoured rifle three positions event on Monday.
"It's great, just so inspirational to see a guy who I've roomed with for the last two weeks do that," said Huckle. "I've got to know him a lot better as shotgun and rifle don't spend too much time together, and it's great to see his psychology leading up to it.
"I'm sure he will be spending a lot of time with the media and I hope he does because he is a great face for shooting and I wish him the best of luck."