The British Olympic Association (BOA) today unveiled DFS, the UK’s leading sofa manufacturer and retailer, as the Official Team GB Homeware Partner for the Rio 2016 Olympic Games
DFS, and its 3,400 strong UK workforce, have pledged their support for Team GB athletes who will compete for Great Britain at the Rio 2016 Olympic Games. Building on the brand’s 45 year heritage in designing and manufacturing sofas in the UK, DFS will play a central role in supporting the rest and relaxation of Team GB athletes on their road to Rio.
Bill Sweeney, Chief Executive Officer of the British Olympic Association, said: “DFS is a world class British company and I am thrilled to welcome them to our Olympic Family. Brazil is uncharted territory for many of our athletes so as our Official Homeware Partner DFS will play a key role. Not only will DFS’s support help ensure that Team GB athletes enjoy the best possible rest and relaxation away from the training and competition arena, they will also benefit from that homely feel that helped inspire Team GB’s success at London 2012”.
Ian Filby, DFS Chief Executive, added: “For over 45 years DFS has been committed to delivering hand-made comfort into the heart of British homes. You could say we are the experts in making Britain more comfortable, which is why we are delighted to show our support and use our expertise to back Team GB, a team of extraordinarily hardworking and inspiring people.
“At London 2012, Team GB inspired a nation with their commitment, endeavour and excellence. We hope our support can help Team GB reach the same heights at Rio 2016. It’s always that little bit harder, that little bit more daunting when you’re competing abroad, but together with Team GB we hope we can make Rio 2016 a home away from home”.