Today, Team GB are proud to announce Fitness First as its first-ever Official Fitness Partner.
An industry leader in health and fitness, Fitness First will support Team GB athletes as they fine tune their preparations for the Rio 2016 Olympic Games, including the provision of fitness equipment, fitness expertise and access to Fitness First facilities. Founded in 1993, Fitness First is one of the largest fitness brands in the world with over 377 clubs worldwide reaching over 990,000 members in 16 countries. In the UK alone it operates 76 clubs with 2,200 staff and 189, 000 members.
Commented BOA Chairman, Seb Coe commented:
“The synergy between Team GB and Fitness First is very clear and obvious, embracing sport and getting the nation to understand what elite competition is about, along with challenging all those big issues such as physical inactivity. Partnering with world class organisations to help us deliver on all things that we hold dear at the BOA is crucial and I am delighted to welcome Fitness First to our British Olympic Family.”
BOA CEO, Bill Sweeney said:
“Fitness First is one of the largest fitness brands in the world and we are thrilled to be partnering with them on our journey to the Rio 2016 Olympic Games. Our partnership with Fitness First marks the British Olympic Association’s first ever Fitness Partner and I look forward to working with them on some exciting projects over the coming years.”
Martin Seibold, UK Managing Director commented:
“Fitness First provides inspiration and motivation to empower people to go further with their own fitness journey. As two organisations who believe in the ability of expert support teams to motivate and inspire greatness, we look forward to working closely with the British Olympic Association to support Team GB athletes and Fitness First members.”