Team GB launch #RoadToSochi campaign

30 October 2013 / 14:26

With 100 days to go until the Sochi 2014 Olympic Winter Games, Team GB are delighted to announce the launch of their #RoadToSochi social media campaign.

The 11 week programme will individually highlight the winter sporting disciplines that Team GB will compete in at the Sochi 2014 Winter Olympics; giving fans an opportunity to get behind their athletes as they make their final preparations ahead of the Olympics.

From November 2013, fans can expect to see exclusive behind the scenes content, Olympic sport guides, re-live historic moments within that sport as well as consume blog posts and video diaries from the athletes themselves. Fans will also be given the opportunity to take part in live Q&A chat sessions with Olympic hopefuls in an exclusive weekly Facebook series.

Alongside educating fans and followers, this exciting campaign is an opportunity to embrace the Sochi 2014 Winter Olympics, and prepare for what could quite possibly be Team GB’s best performance at a Winter Games in Olympic history.

Team GB Sochi Chef de Mission Mike Hay commented:

"The success of London 2012 brought a whole new level of awareness and support to the Olympic Games, and more specifically Team GB. This helped us to build a large following of sport fans, which now, as we head towards the Sochi 2014 Winter Olympics, we aim to yet again inspire and engage through among other things our #RoadToSochi social media campaign.”