The British Olympic Association (BOA) today announced Thomas Pink as an Official Team GB Licensee as two iconic British brands come together on the road to Rio 2016.
Thomas Pink, the British heritage brand with flagship stores in London’s Jermyn Street, Madison Avenue, New York and Rue Francois Premier, Paris, will produce an Officially Licensed Team GB collection encompassing formal and casual shirts, ties, socks and cufflinks – all of which will reflect the very British style of the iconic Jermyn Street based shirt maker.
Simon Massie-Taylor, BOA Commercial Director, said; “Thomas Pink is renowned for its unrivalled Jermyn Street expertise and modern styling and we hope introducing such a prestigious brand to our licensed offering will offer a fantastic opportunity to our fans to show their support for Team GB. It’s a great start to our licensing programme in 2015 - an important part of our long term commercial strategy at Team GB - and we’re looking forward to seeing the programme develop on the road to Rio.”
Jonathan Heilbron, president and chief executive of Thomas Pink, said; “We’re a patriotic brand with a sporting passion, so it’s an honour and a privilege to be given the opportunity to create a collection that celebrates and supports home-grown talent on a global scale. As two iconic British brands, we’re looking forward to joining together to create the Officially Licensed Thomas Pink Team GB Olympic Games Collection, which will feature our new Athletic Fit shirt – an innovative slim fit shirt with broad shoulders and a slim waist.”
The Thomas Pink Team GB Olympic Games Collection will be available to purchase from November 2015, both online and in store, UK only.