Liam Tancock will employ the same dedicated approach to his Olympic preparations as he did to his childhood pursuit of crabs as he looks to secure the only medal missing from his collection in London this summer.
The 26-year-old has won 11 individual medals - and 13 in total - at world, European and Commonwealth level and is the reigning 50 metre backstroke world champion, although this is not an Olympic event.
The Exeter-born swimmer will concentrate on the 100m this summer in London as he looks to improve on his record from the 2008 Games in Beijing where he was sixth in the backstroke and eighth in the 200m individual medley.
Tancock has enjoyed constant success domestically, claiming his first senior medal in the 50m in 2001, and he eased on to the Great Britain team at the trials at the Aquatics Centre in March with a time of 53.16 seconds, to date the third-fastest in the world in 2012.
Such long-term success has been borne out of a wholehearted, committed approach from a young age, and Tancock told Press Association Sport: "My friends and family would never say I was selfish or anything but they would say I was a very focused person.
"I wouldn't do anything half-heartedly, I'd go out and give it everything. Growing up I guess you can apply it to anything - going down the beach and going crab-fishing. I'd put everything into crab-fishing, getting some crabs - it would be amazing.
"I was never really 'I've done this, you've done that' - I was never that sort of kid - I enjoyed the process more than the outcome.
"It would be great to catch a crab, yes, but I would be out there for hours on the rockpools, absolutely loving it. I'd love it and be out there for hours and hours and not even realise what the time is.
"All of a sudden three hours had gone and I'd missed my lunch and it would be time to go home.
"Basically, if I put something into it I am all in."