After sharing in the limelight, Joanna Rowsell is determined to share in the glory at this week's Track Cycling World Championships in Melbourne.
Rowsell hopes to help Great Britain to a successful defence of their team pursuit world title at the Hisense Arena on Thursday, having been the reserve rider when the gold medal was won 12 months ago.
She told Press Association Sport: "For me, missing out last year on the team in Apeldoorn, I really want to get my place back in the team and I'd love to be world champion again. I'd love to get another rainbow jersey - it's been quite a while (2009) - but the Olympics is the most important one. If we could pick one race to win, we'd pick the Olympics over the worlds."
She added: "But it is an important event. We'll go and do our best and hopefully bring back some more rainbow jerseys."
Rowsell believes she is better prepared on and off the track for the Olympics after February's Track World Cup in London.
The 23-year-old twice stood at the top of the podium after winning the team pursuit, alongside Laura Trott and Dani King in a world record, and the non-Olympic individual pursuit.
Rowsell, twice a world champion, received wide-ranging publicity as a result - and, in part, due to her alopecia.
"I did enjoy getting a bit of attention because I've never really had that before," she added.
"It was really, really strange. It was almost like I'd never been on a podium before the reaction I received.
"I'm glad I've had that because I'm in a better place for the Olympics now."