For Commonwealth silver medallist Jenna Randall, synchronised swimming brought together two of her greatest passions - dance and water - and she hopes the 2012 Olympics can inspire a similar love of the sport in young children.
Given the pageantry and performance intrinsic to synchro, it is a spectacle that will translate to the television screen and quite possibly in turn fascinate and inspire youngsters to participate.
"That is what we are hoping for," said the 23-year-old. "People are going to see it is very enjoyable and hard at the same time. It's great to have more kids to come through."
Randall has always been devoted to dance, and especially contemporary, but at the age of 16 she was forced to concentrate on either that or synchro, a choice she did not find difficult.
She said: "I love dance, I love water. Synchro blended it - it was an easy choice. I am just fascinated by what the body does in the water. The movement of the body and posture."
Randall and Olivia Federici (nee Allison) have been at the forefront of the sport in this country in recent years, competing at all levels up to Olympic, the pair finishing 14th in the duet in Beijing four years ago.
Since then the GB team have shown constant improvement, finishing in the top 10 in all seven events at last year's World Championships in Shanghai.
Such improvement has followed the appointment of Biz Price as national performance director in 2007 and the increase in funding which has allowed the athletes to train full-time as well as the central training facility at Aldershot garrison.
Price has identified top-six finishes in both the duet and team events - the solo in which Randall has enjoyed individual success is not an Olympic event - at the Aquatics Centre this summer.
For Randall a podium finish in Rio in 2016 is a realistic target - "we have shown we can improve every couple of years".