Today the BOA and BPA introduced their campaign for London 2012 – Our Greatest Team. With the aim to engage the nation and inspire the athletes to success, the campaign will build momentum with the public in the run up to and during the Games this summer. As one of the leading expressions of this campaign, we are delighted to introduce the most meaningful style statements of 2012: the OFFICIAL SCARVES for Team GB and ParalympicsGB supporters. Sure to be worn (and waved) with special pride, these truly Brit-tastic red, white and blue designs express the whole nation’s support for OUR GREATEST TEAM – the 900 Olympians and Paralympians representing Britain at this summer’s Games.
All profits will go to the British Olympic Association (BOA) and British Paralympic Association (BPA), helping British athletes deliver outstanding performances in 2012 and beyond.
Printed on 100% cotton, the eye-catching designs are rich in special meaning. The OFFICIAL TEAM GB SUPPORTERS’ SCARF incorporates:
900 FIGURES to represent the 900 athletes of Team GB and ParalympicsGB
900 HEARTS to express the nation’s special love for each of them
900 STARS to recognize that every one of our athletes is a true star
National landmarks to represent the fact that the athletes are drawn from every corner of the land
60 HANDS to symbolise the 60 million supporters of Team GB and ParalympicsGB
Each of the 26 Olympic sports is also represented, together with English roses, Welsh daffodils, Northern Irish flax and Scottish thistles – plus the date of the opening ceremony.
The OFFICIAL PARALYMPICSGB SUPPORTERS’ SCARF features a dynamic lion motif to portray the courage, talent and determination of ParalympicsGB athletes. You will also find 60 hands to symbolise the athletes’ sixty million supporters and a map of Great Britain.
Both designs are available exclusively at NEXT in a choice of two sizes – 50cm (ideal for kids) and 90cm square – priced £5 and £10 respectively.
To buy YOUR Team GB or Paralympics GB Scarf, CLICK HERE to be taken to the Next online store