The British Olympic Association is today proud to announce Müller as an Official Team GB Partner.
Müller will have Team GB marketing rights across their Müller brands including Müller Corner, Müllerlight and Müller Rice from now until the end of 2016. As part of the partnership, they will be giving consumers the chance to win Team GB experiences in the build-up to the Rio 2016 Olympics, with on pack promotions across their portfolio of brands.
During the Olympic Games, Müller will be sponsoring the nationwide Team GB Live Sites programme, where they will be providing an array of unique experiences to fans. In due course Müller will also be announcing Team GB Ambassadors to support the campaign.
Müller works with more than 1,200 Red Tractor Farm Assured dairy farmers, making quality British products with 100% fresh British milk. Müller was crowned The Grocer’s Brand of the Year 2014, and is the UK’s leading yogurt and chilled dairy pudding manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice.
Müller Dairy Managing Director Bergen Merey, said, “We have a long history of making great products in Britain with milk produced by British dairy farmers for people who love yogurts and chilled dairy puddings throughout the UK, and exciting plans for the future. Working with Team GB is a natural fit for us and gives us an excellent opportunity to underline our commitment and ambition to excellence in Britain as we look ahead to Rio in 2016.
“Müller is a dairy company with the will and persistency to win, the drive to succeed as a team, and the ambition to achieve the best results – traits we share with Team GB - and Team Corner, Team Müllerlight and Team Müller Rice look forward to supporting Team GB on their journey to Rio in 2016!”
British Olympic Association Chairman, Lord Sebastian Coe commented: “Müller is a market-leading brand, and we are delighted they are an Official Team GB Partner. They will provide significant support in engaging our Olympic loving nation in the build-up to the Rio 2016 Olympic Games.”
British Olympic Association CEO, Bill Sweeney added: “We are thrilled to welcome Müller to our family of Team GB Partners. Müller is ambitious and committed to its further development in Britain, and fits very well with our own Team GB values. The partnership also fits with our desire to work with partners committed to activating their association with Team GB through consumer programmes.”