Performance director Daniel Lascau has challenged his Team GB judo squad to inspire a generation by winning an Olympic medal in London.
Britain will send a full quota of 14 fighters across all seven weight categories for both men and women at the 2012 Games. However, judo has failed to deliver Olympic success since Kate Howey won silver at Sydney in 2000.
Making the podium would be significant achievement in itself for the British Judo Association, who took the radical action of replacing their elite coaching staff following a disappointing World Championships in Paris last summer.
Romania-born Lascau is a former world gold medalist and competed for Germany at the Barcelona Olympics in 1992.
The Team GB chief has confidence the likes of Scottish half-middleweight Euan Burton, veteran heavyweight Karina Bryant - a European bronze medalist earlier this year - in-form Gemma Howell and Colin Oates, who finished a squad-best fifth at the worlds, can produce the goods at the ExCeL in a few weeks' time.
"We will go to London with 14 athletes, and I believe this team does have the potential for at least one medal and also two top-eight places," Lascau told Press Association Sport from the Team GB training camp at Dartford.
"To win a medal will be a huge performance. If we look back at the last two Olympics, Britain has no medal record.
"Now, to do it in London would show that even though we changed the management system in the last 10 months of the preparation, judo has moved forwards.
"Of course an Olympic medal is important for the BOA and UK Sport, but it is also important for a lot of young kids who are watching their idols and want to be one of the champions in the next Olympics."