Great Britain's Jason Kenny advanced to the quarter-finals of the men's cycling sprint in straightforward fashion on day three of competition at the London 2012 Olympic Velodrome.
The 24-year-old from Bolton was selected ahead of Sir Chris Hoy, the 2008 Olympic champion in the event, after the International Olympic Committee and International Cycling Union limited the number of riders in individual events to one rider per nation.
The regulation saw a significantly weaker sprint competition than at April's Track Cycling World Championships in Melbourne, but Kenny provided a bright start, justifying his selection.
Kenny, who won silver in China aged 20, received a first-round bye after setting an Olympic record of 9.713 seconds in qualifying fastest, giving him a favourable draw for the one-versus-one match sprints.
Kenny met South Africa's Bernard Esterhuizen in the second round and progressed serenely.
The Briton made his move from high on the banking entering the final lap and was untroubled as he powered to a victory which saw him advance to Sunday's best-of-three quarter-finals.