British taekwondo fighter Jade Jones knows she will have to "switch on" again and shut out all the hype when she goes for Olympic glory in London later this week.
The 19-year-old from Flintshire has been an advertiser's dream in the run-up to London 2012, featuring on Jonathan Ross's television chat show as well as glossy magazine photo shoots.
In the ring, though, Jones admits she becomes a different animal, driven on by the hunger for Olympic success at under-57kgs to add to her silver medal from last year's World Championships in Korea.
"It is just how bad I want to win gold, you switch on differently don't you?" Jones told Press Association Sport. "That is just how you have to be when you go into the ring, you have to be a completely different person."
Jones, who struck gold at the 2010 Youth Olympics in Singapore, added: "I have just been trying to make all parts of my game better really, and I have made a lot of mistakes, so I have concentrated on that.
"However, what I have been doing so far has been working, so I just look to make that bigger and better."
Jones insists none of her external promotions will distract her from the ultimate goal of delivering the Olympic title at ExCeL on Thursday.
"It has not been a hassle because I never do any media stuff when I am training, and would never let it get in the way," she said.
However, Olympic fever has certainly taken over her home town of Bodelwyddan, North Wales, where Jones was introduced to the Korean Martial Art at the age of eight by her grandfather, who wanted the youngster to learn how to defend herself.
Jones said: "When I go home, it has been crazy, so I have not done that too much! Everyone there is so excited and just waiting for it to come."