Helen Glover and Heather Stanning and Bradley Wiggins kicked off Britain's gold rush on Wednesday and here we take a look at medal hopes for Thursday.
BASKETBALL: Nate Reinking
Mike Lenzly's aggravated calf injury puts greater focus on Reinking, who spent long periods of the game against Brazil as the only recognised guard on the floor. The 38-year-old carried that load and finished as Britain's joint top-scorer with 13.
BEACH VOLLEYBALL: Zara Dampney and Shauna Mullin
The British pair play Russia in their final preliminary match at Horse Guards Parade. After victory over Canada was followed by defeat to Italy, the pair know a return to winning ways will see them into the last 16.
BOXING: Anthony Agogo
Following his accomplished first-round win over Junior Castillo, Ogogo faces a huge task to reach the last 16 of the men's middleweight division when he faces Ukraine's world champion and top seed Ievgen Khytrov in his second-round bout.
CANOE SLALOM: Lizzie Neave
Richard Hounslow and David Florence pair up in the men's double canoe slalom, as do Tim Baillie and Etienne Stott. Florence, 29, will be hoping to do better after he crashed out of the individual event. Perhaps Britain's best chance of a medal comes from Lizzie Neave. The 25-year-old, from Stone in Staffordshire, goes in the women's single kayak.
CYCLING TRACK: Philip Hindes
The 19-year-old German-born specialist starter has the responsibility for getting Great Britain's men up to speed in the three-man, three-lap team sprint. With Jason Kenny and Sir Chris Hoy behind him, Hindes must deliver if Britain are to successfully defend the title.
EQUESTRIAN DRESSAGE: Carl Hester
Hester will launch Great Britain's bid for a dressage team medal at Greenwich Park. The 45-year-old is in his fourth Olympics, but never has he arrived at a Games with a team holding the tag of gold medal favourites, which is exactly what GB's reigning European champions are.
FENCING: Natalia Sheppard and Sophie Troiano
Opponents in the individual event, when Sheppard won, the pair now compete together in the women's team foil. It could be Italy for Team GB in the quarter-finals - and they won all the medals on Saturday.
GYMNASTICS: Hannah Whelan
European double bronze medallist Whelan will compete in the women's individual all-around gymnastics competition at the North Greenwich arena. The 20-year-old will look to improve on her ninth-placed finish at last year's World Championships in Tokyo.
HOCKEY: Helen Richardson
Reading midfielder Richardson has assumed the captaincy in the absence of the injured Kate Walsh. She is often one of the unheralded players but her work in the GB engine room cannot be underestimated.
ROWING: Richard Chambers, Peter Chambers, Rob Williams, Chris Bartley
The lightweight men's four are Great Britain's leading gold medal hopes on day two of the finals at Eton Dorney. They won gold at the third World Cup regatta and have followed that up with two strong performances so far. Denmark are likely to be their chief rivals.
SAILING: Luke Patience and Stuart Bithell
The British duo get their men's 470 campaign under way, days after many of their team-mates first took to the water. Patience and Bithell are considered among the favourites for gold, but Australia's Mathew Belcher and Malcolm Page will prove tough competition.
SWIMMING: Rebecca Adlington
Adlington starts the defence of her 800 metres freestyle. The 23-year-old has already won bronze in the 400m but the longer race is her favoured event and she is desperate to retain her crown in what could be the final 800m for women, with proposals men and women have equal parity and both swim the 1,500m.
TENNIS: Andy Murray
A place in the semi-finals is at stake and Murray will fancy his chances against Spaniard Nicolas Almagro, a player more at home on clay than on the Wimbledon grass.
VOLLEYBALL: Dan Hunter
Although Great Britain's men have struggled over their first two games, admiring glances have been cast in the direction of libero Hunter. A quite brilliant defender, the Poole-born 22-year-old has also caught the eye with his impressive reception.
WATER POLO: Craig Figes
The Great Britain men's water polo captain scored a hat-trick as his team lost to tournament favourites Serbia. The 33-year-old from Bristol will lead Team GB's charge against Beijing silver medallists the United States.