British team captain Dai Greene believes a partisan home crowd can roar him to Olympic glory in the 400 metre hurdles against his big rival Javier Culson.
Greene has lost all three of his races with Culson this year, finishing second behind the Puerto Rican in Paris and London as well as a distant fourth in Oslo.
However, the Welsh athlete did set a new personal best of 47.84 seconds in Paris, just 0.02secs outside Kriss Akabusi's 20-year-old British record, and got the better of Culson when it really mattered to win gold in the World Championships last year.
And the 26-year-old now wants a packed Olympic Stadium to inspire him - and at the same time intimidate Culson - to the same effect in London as in Daegu, when Greene was only fourth coming off the final bend in pursuit of the fast-starting Culson.
"There is nothing worse than running up the home straight knowing you are going to get caught by someone and I know that Javier is going to be thinking, is he coming? I can hear him coming," Greene said.
"It's going to be a very stressful situation for him to be in at the front. Hopefully he'll feel a bit of pressure at the end.
"It's easy to chase I guess. When I come into the home straight everyone seems to disappear behind me, that gives me strength and I think 'Yes, I'm running well, people are dropping back'.
"I feel stronger and you can feed off that, whereas at the front he's thinking 'Am I strong enough? Is he coming? Don't make a mistake'. It will be interesting to see how he handles that situation.
"I see the crowd as a massive positive for me. As someone who fades at the end of the race (Culson), it's a horrible feeling when you've hit the wall and are going backwards.
"I think people understand how I run my race and it makes a great race for neutrals. He's the fastest over the first five hurdles and I'm fastest over the last five. It's a good balance. As long as I'm within a couple of metres of him I think I'll have him over the last 100m."