Great Britain's hopes of a men's archery team medal ended at the first hurdle as they were beaten by Ukraine at Lord's.
Having ranked in eighth place on Friday, they had a first-round assignment against ninth seeds Ukraine.
But despite being a close match on paper Larry Godfrey, Simon Terry and Alan Wills went down 223-212 to Viktor Ruban, Dmytro Hrachov and Markiyan Ivashko.
The home team shot just five maximums in their 24 attempts, compared to their opponents' 11.
Great Britain were placed just ahead of their opponents in the ranking round, shooting a combined total of 1994 to Ukraine's 1992 but a tough contest was always likely, with 2008 Olympic champion Ruban and world number three Hrachov both in the Ukrainian team.
All three British archers hit nines with their first shot, but Terry made an early mistake when his second arrow scored just seven.
Godfrey raised a big cheer when he scored his side's first bullseye but after the first end of six shots, Ukraine had opened a four-point lead. A seven from Wills and three eights in a row to close the second end left Great Britain struggling as three 10s from six arrows put Ukraine in front by 10 at the halfway mark.
With six arrows remaining per team, the hosts needed something special to get through but Terry started with an eight. Two 10s and a closing eight from Godfrey left GB with a score 212, a score that Ukraine passed with one shot remaining.
"It's sad. I came here to win two medals and now one has gone," said British number one Godfrey, who is ranked fourth for the singles competition. "I thought we did everything right. We prepared right and practised well. Everything has been brilliant, apart from the match...unfortunately that's what happens in archery sometimes.
"The Ukrainian guys got it right from the first arrow and I think it took us a long time to get adjusted. I don't understand why we were sending arrows high but I don't think we had a single arrow underneath the gold. I felt I shot great arrows, but it's one of those things. It's done, it's over."