Great Britain's men took silver in the first ever Olympic rugby sevens tournament, which was won by Fiji.
The Pacific Islanders put in a disciplined display in the final to beat GB 43-7, with a try by Dan Norton only proving a consolation at the Deodoro Stadium.
Five tries by Fiji in the first half, including one from Leone Nakawara straight from a restart, virtually wrapped the game up, with two further scores after the break.
The medal rounds off a successful tournament for the Brits, going unbeaten through the pool stages and beating the likes of New Zealand and South Africa on the way to the final.
"It's been an amazing journey," said try-scorer Norton. "If you'd have said 12 weeks ago that we'd have had an opportunity to win a gold medal I think we would have bitten your hand off.
"It's been amazing work by all the boys. We've had great support both here and at home. Hopefully we've inspired a generation who will be sitting at home thinking this would be a good job to have."
South Africa, beaten by Great Britain 7-5 in the semi-final were involved in an equally one-sided game in the bronze medal game, beating Japan 55-14.
While emotions were raw in the immediate aftermath of the game, Norton admits the pride in winning silver will sink in quickly.
"Fiji picked us off pretty well at the kick-offs, but if we'd held on to a few more tackles the game would have been different. It's a bit deflating but in about an hour's time I think we'll realise we've got a silver medal and we'll be quite proud of ourselves."