Taekwondo fighter Jade Jones has taken centre stage on a celebrity chat show and been snapped in glossy photoshoots - but the Welsh teenager insists there is no chance of her losing focus on delivering the biggest prize of all in London this summer.
The 19-year-old, from Flintshire, is one of Team GB's leading medal chances at the Olympics, where, if selected as expected for the under-57kg slot, Jones will look to add to her silver at the 2011 World Championships.
Like many prospective British Olympians, Jones is facing more demands for her time outside the confines of her training schedule, but said: "Some people try to do too much, and it can affect you, you always have to put training first."
She made a memorable appearance on the Jonathan Ross Show where the host was handed a taste of what the Wales youngster intends to dish out at ExCeL in August.
While Jones will make the most of such unlikely opportunities which are likely to continue to open up ahead of the Games, the British fighter remains firmly fixed on her ultimate goal.
"Seeing myself on the Jonathan Ross Show was a bit weird, but it was a fun experience which I really enjoyed," Jade told Press Association Sport.
"With me, I fit things in around my training schedule, and I have my family to help keep me grounded, that I am not thinking I am some big thing."
Jones added: "My goal is Olympic gold - all the little things along the way are nice, but getting that medal is the most important.
"I am always focused, but it is easy to get distracted, there is no doubt about that. You just have to remember why you are here, what you are doing it for and how hard it is going to be to win Olympic gold.
"However, it is also a once-in-a-lifetime chance, so all the little nice things along the way - why not? I am only 19."