While the nation celebrated 100 days to go until the opening ceremony of the Olympics, one of its best chances for a gold medal barely gave it a second thought.
And in any case, Jessica Ennis's coach was quick to point out that in terms of her heptathlon competition in London, it was actually 107 days.
"I don't really think about it to be honest," Ennis told Press Association Sport.
"The number of days don't mean too much to me because I'm just focused on my next training session, my javelin competition that I've got coming up and then the heptathlon in Gotzis. They are all the dates that are in my mind at the moment and Toni (Minichiello) was insisting this morning it's not 100 days, it's 107."
Despite not getting caught up in the 100-day countdown, Ennis remains firmly focused on claiming Olympic gold on home soil, especially after losing her world heptathlon and pentathlon titles in the space of seven months.
The 26-year-old had enjoyed a long unbeaten run until finishing second behind Russia's Tatyana Chernova in Daegu last year, while even a personal best was not enough to retain her World Indoor title in Istanbul, where Olympic champion Nataliya Dobrynska returned to form with a new world record.
"I still feel the same about Istanbul," added Ennis, speaking at a workshop for the Jaguar Academy of Sport at the English Institute of Sport in Sheffield, where she completed a full day's training before passing on her expertise to the academy's rising stars.
"Obviously I would love to go back and change it a little and come out on top. The indoor season is over now, you get wrapped up in it but it's forgotten quite quickly so I am happy to be at the end or five weeks of solid training and looking forward to the summer now.
"It has been horrendous! I had a week off and got straight back into it. I've had some tough weeks but some really good work. I am hurting now but still in one piece.
"I'm really looking forward to stepping out in that Olympic stadium in front of an amazing crowd and getting that adrenalin rush. There is obviously more pressure that comes with it being at home, so it's just how you handle that pressure as individuals. But generally I think it's got to be an advantage because you have that support, that crowd."