Team GB propelled themselves up the medal table on Thursday with medals in the rowing, shooting, cycling track, canoe slalom as well as judo, and here we take a look at the top Brits in action on Friday.
ARCHERY: Larry Godfrey
Bristol bowman Godfrey is Team GB's last man standing on the final day at Lord's. He placed fourth in the ranking round and begins his bid for a podium place against Malaysia's Khairul Anuar Mohamad in the last 16.
ATHLETICS: Jessica Ennis
Sheffield's golden girl begins her bid for heptathlon glory with the 100 metres hurdles, high jump, shot and 200m on day one, with the former world champion aiming to build a big lead ahead of a tougher second session on Saturday.
BASKETBALL: Temi Fagbenle
The 19-year-old Fagbenle only made her senior debut for Great Britain this year but has become a member of Tom Maher's starting five already. At 6ft 3in and with great athleticism, she is still finding her feet but can make an impact at both ends. Fagbbenle and her British team-mates play France.
CYCLING: Victoria Pendleton
After Thursday's disappointment, Pendleton continues her final competition before retirement with her second event, the keirin, which begins behind a motorised Derny bike. The 31-year-old won the world title in this event in 2007.
DIVING: Becky Gallantree
Gallantree will begin her bid to reach the final of the women's three-metre springboard after taking seventh in the synchro alongside Alicia Blagg. The 27-year-old failed to get past the first round four years ago in Beijing but was ninth earlier this year in the World Cup.
EQUESTRIAN: Charlotte Dujardin
Enfield-born dressage star Dujardin, who trains with her Great Britain Olympic team-mate Carl Hester, has enjoyed a remarkable 18 months, breaking the grand prix special world record and freestyle British record. It is possible that she could mark her Olympic debut with two gold medals at Greenwich Park.
FOOTBALL: Steph Houghton
Can she do it again? The Durham-born defender has scored in every game on Britain's journey to the last eight, more than she has managed in the last two seasons for Arsenal. Now expectations are higher ahead of a quarter-final meeting with Canada in Coventry.
HANDBALL: Women's team
Great Britain have had a tough time of it in their first Olympic Games handball tournament, suffering three heavy defeats. But their best chance of victory comes against Angola, a team they beat in November. Britt Goodwin was the matchwinner that day and she will be hoping for more of the same.
HOCKEY: Glenn Kirkham
Kirkham does a lot of the leg work in midfield for the British men and controls the tempo of passing. After a disappointing showing in the 2-2 draw with South Africa, the pace of the game will be important against a Pakistan side who like to counter-attack.
JUDO: Karina Bryant
Veteran heavyweight Bryant is competing at her fourth Games but has yet to collect an Olympic medal to complete her set from World Championships and European Championships, the latest a European bronze earlier this year. Her draw is good and could open up a pathway for more Team GB judo glory.
ROWING: Katherine Grainger and Anna Watkins
Among the leading gold medal hopes in the whole of Team GB, Grainger and Watkins are double world champions and head into the final of the women's double scull unbeaten in 22 consecutive races.
SAILING: Hannah Mills and Saskia Clark
The women's 470 world champions finally get their campaign under way after a long wait. Mills and Clark, who only paired up in early 2011, are widely considered as favourites to top the podium on the south coast.
SHOOTING: James Huckle
Essex's Huckle gets his second shot at Olympic glory. Having finished a creditable 24th in the 10-metre air rifle on Monday, the 22-year-old will be taking aim in the 50m discipline.
SWIMMING: David Davies
Davies will compete in his final Olympic heat swim when he looks to reach his third consecutive 1,500 metres freestyle final. The Welshman was third in Athens in 2004 and sixth four years later when he went on to win silver in the 10km open water.
TABLE TENNIS: Liam Pitchford
Youngster Pitchford rose through the ranks at the perfect time to seal his place in the squad for the Games and will be involved in the team event. Touted as the next big thing of British table tennis, he last year delivered a notable scalp when beating Belarusian top-10 star Vladimir Samsonov.
TENNIS: Andy Murray
Murray is certain to play for a medal but to keep alive his hopes of gold he will have to beat Novak Djokovic, last year's Wimbledon champion and the man recently deposed as world number one.
VOLLEYBALL: Grace Carter
Great Britain's excellent form against Italy went off track when Grace Carter collided with team-mate Maria Bertelli and had to be replaced. The Nottingham player has a tidy passing game and is lethal up high at the net. Her input will be vital against the Dominican Republic.
WATER POLO: Fran Leighton
The Great Britain women's water polo captain will be hoping for an improved performance from her side as they take on Italy. They are still in the hunt for points in their group after losing to Russia and Australia.