Jessica Ennis is happy to carry the burden of expectation into London 2012, admitting anything but gold at the Olympics will be viewed as a failure.
Ennis, the 2009 world champion, is the golden girl of British athletics and the bookmakers' clear favourite to win gold at her home Olympics.
The Sheffield 26-year-old understands and accepts the pressure on her shoulders from others but insists she will not put too much on herself, saying: "Because of the expectation and pressure, I think anything but gold, everyone would view that as a failure and I'm aware of that."
She went on: "But it's just about focusing on what I know I can do and getting the most out of every event. If I give it absolutely everything and don't come away with the gold then I did everything I could have done, but just wasn't the best person on the day.
"I'm going to go there and give it everything to see what I can do.
"I obviously get asked a lot about the pressure and how I'm feeling and of course I feel it. There is a lot of expectation going into a home Games for anyone. But I'm just really focused on my training and how things have been going and realistically what I can achieve.
"I think if I just focus on that then hopefully I can go out there and perform well.
"I feel really good. I'm happy with how I've trained, and done in competitions and preparations, so I'm pretty much ready to go. There's not much more I can do at this stage, it's just down to final bits of preparation camp and then we're good to go."