Head doubles coach Jakob Hoi is adamant England’s pairs will learn from their tough outing at the World Badminton Championships in Guangzhou as interest only last three days.
London 2012 Olympian Chris Adcock and Andrew Ellis, Chris Langridge and Peter Mills, Lauren Smith and Gabby White and Heather Olver and Kate Robertshaw all exited on Wednesday.
Marcus Ellis and Scottish partner Paul Van Rietvelde followed suit as did singles players Toby Penty and Sarah Walker as England went a fourth worlds from five without winning a medal.
England finished second in the medal table at the 2006 World Championships in Madrid with a gold and two silvers and Hoi insists the current crop are striving for similar success.
“It wasn’t our best day. We weren’t favourites in any of the matches but you always have hope. A few performances left a really positive impression but at the end of the day we want to win,” said Hoi.
“And I hate losing. I will never get used to losing. We want to win medals and not just at European level. We want to win at world level. But we have to go one step at a time. That’s the key message.
“Chris Langridge and Peter Mills took 20 minutes to settle and you can't do that at this level. Chris Adcock and Andrew Ellis’ shot quality didn't quite match what was needed but they will come back and work on the areas that need to be improved.
"Gabby White and Lauren Smith now play with energy and skill but they were still annoyed at bleeding points as well. They are not yet solid enough and this is something we will work on with them.
“And Toby did well and will take a lot from this his second world championships.”
© Sportsbeat 2013