Davina, Katherine and Bear show their support for Team GB

12 June 2012 / 11:21


With the Jubilee celebrations behind us and less than 50 days to go until the start of the greatest show on earth, it is time for everyone in Great Britain to stand up and be counted in their support of our Olympic team - Team GB. Together we can all be part of “Our Greatest Team”.

Today sees the start of the official Team GB “Show Your Support” campaign to galvanise the backing of the nation from now right through to the closing ceremony. Leading the way are a number of famous faces, collectively known as the ‘Team GB Great Britons’, all of whom will be encouraging people to join Our Greatest Team over the next 7 weeks. This week the Great Britons coming to the fore are Katherine Jenkins, Davina McCall and Bear Grylls.

Katherine, Davina and Bear are backing Team GB this summer and have shown their support with the supporters’ scarf - available to buy from the Official Olympic clothing and homeware supplier, Next, in stores across the country or online at www.next.co.uk .

Aside from being a flag of support and a great fashion accessory it is the only garment that actually raises money directly for Team GB in their race to the Olympic Games. All profits go directly to the team to maximize their performance at London 2012.

Katherine, recently back in the UK following her success in the US competition ‘Dancing with the Stars’, talks about her role in the campaign:

“I am just delighted to be involved. After singing to the Queen last weekend I’m feeling extremely patriotic and I have seen what an incredibly supportive nation we can be. This campaign is all about getting the nation behind the athletes of Team GB - we want to help create the greatest support an Olympic team has ever had.”

Davina says:

“It’s quite simple really; we want 5 million of you to join Our Greatest Team and wave your Team GB scarf with pride. You can twirl it above your head, tie it round your neck, sit on it during picnics or wave it from your homes like a flag if you want to. We just want a sea of red, white and blue support to encourage the athletes of Team GB during what will surely be the most exciting sporting event of our lifetimes.”

Bear has the ultimate respect for the Team GB athletes and the mental and physical endurance required to get them to this point. He recently demonstrated his own athletic prowess by abseiling from the ceiling of the Royal Albert Hall to greet the Duke and Duchess of Cambridge during the ‘Our Greatest Team Rises’ event in May.

"I am so proud to be a part of this campaign. When it comes to heart, endeavour and courage, our nation and our Team GB are shining lights to the world. Inspiration can make a critical difference between winning and losing and I have learnt from many great adventures that together we are all always stronger. All you need to do is go to the Team GB website where you can join Our Greatest Team and leave your message of support for them. Go Team GB!”

The scarf’s eye-catching design boasts the Team GB Lion printed across a design of 900 symbols to represent each of the 900 athletes of Team GB and Paralympics GB. It also features 60 hands to symbolise the 60 million supporters of those athletes.

All profits will go to the British Olympic Association and British Paralympic Association, helping British athletes deliver outstanding performances in 2012 and beyond.

Katherine, Davina and Bear will be joined by three more celebrities next week in the “Show Your Support” campaign.