Andy Murray outclassed, outfought, out thought and knocked out his latest Wimbledon rival in an aggressive display of power tennis.
Big names have been tumbling with regularity but there was no fright under the Friday night lights, with Centre Court covered due to rainy weather in SW19.
Murray, who has yet to drop a set, took exactly two hours to beat Spain's Tommy Robredo 6-2, 6-4, 7-5 with a ruthlessly efficient performance.
"I went for it and hit the ball much better from the back of the court and hit a lot of winners and that's very pleasing," said Murray.
"I've been tested and come through it well. I know people are putting pressure on me because of how the draw has worked out.
"I'm staying focussed and there are a lot of tough players in there wanting to make a breakthrough, so I'm staying concentrated. Upsets are never far away as we've have seen this week already."
Murray chalked off his service games in double quick time to pressurise his rival and while his second serve needs work, there were more positives than negatives from this classy performance.
Robredo had won two of his four previous encounters with the world number two - though his most recent win was six long years ago.
In that time Murray has established himself as one of the world's best, graduating last year with his Olympic gold and US Open triumph.
In contrast, Robredo - who reached a career high ranking of number five seven years ago - has dropped outside the world's top 500 and despite a creditable climb back to world number 32 is far from his pomp.
He is also the type of Spaniard from the 'grass is for cows' school of tennis, much more at home grinding it out from the baseline on pedestrian red clay.
Robredo dropped the first two sets in just over an hour but is famed for playing the long game and taking time to establish his rhythm.
At the recent French Open he three times fought back from two sets down to win.
And despite an improvement in Robredo's play, there was to be no third set comeback as Murray set-up a fourth round match with either Russia's Mikhail Youzhny or Serbia's Victor Troicki.
© Sportsbeat 2013