Worldwide TOP Partner Coca-Cola last week unveiled its campaign for the London 2012 Olympic Games, Move to the Beat. Coca-Cola are working with GRAMMY award-winning producer Mark Ronson and chart-topping vocalist Katy B to fuse the sounds of Olympic sports with the beat of London music. Ronson travelled the world gaining inspiration for the track and meeting young athletes to record their sounds, which provide the beat of the song.
“I've been able to do something really unique, meeting these remarkable athletes and recording their sounds to use in this song. It's exciting to be working with Coca-Cola on the Move to the Beat campaign for London 2012,” said Ronson.
Five young Olympic hopefuls will act as ambassadors for the Move to the Beat campaign. Each inspirational athlete was chosen because they embody the values of positivity and optimism that are at the heart of Coca-Cola and the Olympic movement.
The athletes supporting the campaign are:
Each athlete worked closely with Mark Ronson to provide the unique sounds of their sport for inclusion in the music anthem. The athletes will be featured in advertising, interactive digital and mobile apps with Coca-Cola following their journey up to, during and after the London 2012 Olympic Games.
The ambition of Move to the Beat is to bring teens closer to the Olympic Games and to sport in general. Harnessing teens’ passion for music, and drawing inspiration from London’s musical heritage, the campaign fuses London music with Olympic sport to connect young people to London 2012.
For more information please click here.