Veteran judo heavyweight Karina Bryant must lift herself to fight for a bronze medal after losing to Japan's Mika Sugimoto in the semi-finals of the women's over-78kgs at ExCeL.
North Arena 2 was again in full voice, having roared Gemma Gibbons onto silver to finally end a 12-year quest for British Judo Olympic success on Thursday.
The 32-year-old - four time European Champion - needed all of her experience against the Japan fourth seed.
There was little to choose between the fighters heading into the final two minutes of normal time, when Bryant received a passivity penalty and soon another for holding to put her 1-0 behind.
Bryant could not find a scoring throw to level, and so now faces a clash against Iryna Kindzerska of Ukraine.
In the other semi-final, defending Olympic champion Wen Tong of China was beaten by Cuba's Idalys Ortiz.