The British Olympic Association (BOA) today announced that they have signed the first tier one sponsorship deal for the 2013-2016 quadrennial with industry leading sportswear brand adidas. This is the continuation of a mutually successful 28 year partnership. The new partnership includes a sponsorship and a licensing deal. Under the sponsorship deal, adidas will receive marketing rights to Team GB and will provide the BOA with all of its sportswear requirements, including all competition and leisure wear for every athlete and team official participating in the Sochi 2014 Olympic Winter Games and the Rio 2016 Olympic Games across all sports, as well as non-competition wear for all other Olympic youth festivals and Games. The deal is made up of cash, value-in-kind and marketing support for kit launches. Under the licensing deal, adidas will create and market exclusive Team GB licensed products that will be retailed to the British public. Said BOA Chief Executive and Team GB Chef de Mission for London 2012 Andy Hunt:
Added Gil Steyaert, Managing Director of adidas Market North: