BOA Bestowed with Sheikh’s Creative Sports Award

07 January 2013 / 08:49

The British Olympic Association (BOA), the National Olympic Committee (NOC) of Great Britain and Northern Ireland, has been awarded the "The Mohammed Bin Rashid Al Maktoum Creative Sports Award", in its 4th Edition 2012 in the Global Corporate Creative Sports Category.

The Award was founded in the United Arab Emirates (Dubai) to honour overachievement in sport on a Local, Regional and International level. The International corporate awards for which over 100 National Olympic Committee’s submitted an entry was awarded to the British Olympic Association for its corporate creativity and innovation in preparing and supporting Team GB at the London 2012 Games.

The award was presented today Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Sports Council, at a ceremony attended by local and international sports leaders and figures including FIFA President Joseph S. Blatter.

Said BOA Athletes’ Commission Chair Sarah Winckless, who today with Andy Hunt received the award on behalf of the BOA at the Jumeirah Beach Hotel in Dubai:

“I am proud of what the British Olympic Association achieved in the run up to and during the London 2012 Olympic Games. A home Games brings with it advantages and challenges, and the BOA came up with creative ideas and solutions which kept the athletes' performance and well-being at the heart of every decision taken and implemented. 

On behalf of the BOA, I am pleased to accept this award today, which recognises the outstanding work that was undertaken by the BOA in collaboration with the National Governing Bodies of sport and partners across high performance sport, to make certain Team GB athletes had every opportunity to achieve their personal best at the London 2012 Games."

Commented Lord Coe, BOA Chairman:

“It is a huge honour and privilege for the British Olympic Association to have received this prestigious award from the Mohammed Bin Rashid Al Maktoum Creative Sports Award in the Global Corporate Creative Sports category. Excellence, creativity and performance first are words we live by and always aspire to, so we are very grateful that we have been recognised in this way.”

Said Andy Hunt, BOA CEO and Team GB 2012 Chef de Mission:

“The British Olympic Association is an athlete-centred organisation – anything and everything we do is measured by the performance first principle. For the London 2012 Olympic Games, our goal was to make certain Team GB was the best-prepared British Olympic Team ever, with every possible detail planned and delivered prioritising athletes’ needs and views in every decision.

“We hope the results speak for themselves: Team GB was able to deliver the best performance in 100 years while fulfilling our target of more medals from more sports than in a century.

“We are very thankful to have been considered for and honoured with this prestigious Award.”