James Goddard and Fran Halsall were unable to provide Britain with another swimming medal, but Rebecca Adlington put herself on the verge of history earlier in the morning.
Adlington powered into the final of the 800 metres freestyle in the morning session as she looks to become the first British swimmer to successfully defend an Olympic title and also add to the bronze she won over 400m on Sunday.
But 24 hours after Michael Jamieson claimed only the home nation's second swimming medal of the Games, Goddard and Halsall had to settle for seventh and sixth in the 200m individual medley and 100m freestyle respectively.
Goddard was up against it from lane one as American superstar Michael Phelps powered to a 16th Olympic gold and 20th medal in total, but he was disappointed to finish almost five seconds off the pace, in one minute and 59.05 seconds to the winner's 1min 54.27secs.
"It just doesn't seem to happen for me at the Olympics, that's three finals in a row and I've finished fourth, sixth and seventh," said 29-year-old Goddard.
"This is my third Olympics and it is by far the best I have been to. I am a little bit biased but who cares? The crowd was sensational and the pool is phenomenal but it just didn't happen for me."
Halsall was quickest off her blocks in the 100m freestyle final but was unable to maintain the momentum, reaching the turn in fifth and eventually finishing sixth in 53.66, 0.22 seconds away from bronze as Holland's Ranomi Kromowidjojo took gold by lowering her Olympic record - set yesterday - to 53.00.
"I am bitterly disappointed," Halsall said. "I really wish I could have gone two-tenths faster and got on the podium but .....I've got to regroup, refocus and get angry for my 50m. I just didn't have it today. I can't change it now unfortunately, I gave it my best shot but the time just wasn't there. I'm looking forward to the 50 metres, I feel a lot better at that at the moment."
There were mixed fortunes for British duo Lizzie Simmonds and Stephanie Proud in the semi-finals of the 200m backstroke, with Simmonds making tomorrow's final but Proud missing out by just 0.28 secs. Simmonds was only fifth in the first race in 2:08.48, but that crucially proved to be the fastest semi as Proud took fourth in her race in 2:09.04 to finish ninth overall.
City of Sheffield swimmer Ellie Faulkner was 22nd overall in the heats of the 800m freestyle, in 8:38.00, meaning she went no further. No British men negotiated the morning heats, with Antony James and Michael Rock bowing out of the 100m butterfly and Adam Brown falling short in the 50m freestyle.