With exactly one year to go to the Sochi 2014 Olympic Winter Games, Vancouver 2010 Olympic skeleton gold medallist Amy Williams has today been announced as the first official Team GB 2014 Ambassador by the British Olympic Association (BOA).
At the Vancouver 2010 Winter Olympics Williams won Team GB’s first individual Olympic winter gold medal in 30 years and was the first British women in 58 years to become an Olympic Winter Games Champion when she slid to gold in a new track record at the Whistler Sliding Centre in Canada.
As a Team GB 2014 Ambassador Williams will aim to motivate and inspire athletes and team members looking to be a part of Team GB at the Sochi 2014 Olympic Winter Games through various engagements like motivational speeches, Question & Answer sessions and attendance at events. She will assist the BOA in raising the profile of Team GB through her involvement in media and fundraising events to support Team GB prior to and during the Sochi 2014 Winter Olympics.
Williams, who has committed her time voluntarily, will also play an invaluable part in the Sochi 2014 Winter Olympics where she will be at the heart of the action engaging with Team GB supporters and fans, including the family and friends of competing athletes.
Her first assignment see’s Williams travel to Brasov, Romania, where she is supporting Team GB at the 2013 European Youth Olympic Winter Festival (EYOWF) this month. The EYOWF is one of seven youth Olympic events at which Team GB is competing at over the next four years.
Vancouver 2010 Olympic skeleton gold medallist Amy Williams commented on her role:
“Never in a million years did I anticipate the intense spot light that winning gold at the Vancouver 2010 Winter Olympics would cast on me. I wasn’t prepared for what was to follow after becoming an Olympic Champion in Vancouver so I hope, that through my role as an Ambassador, I can not only help Team GB members in Sochi achieve their Olympic ambitions but also, and very importantly, enjoy the most special moment of their life of becoming an Olympian or an Olympic medallist.
“I am really looking forward to the year ahead and the projects I will be working on including supporting the Team GB at this month’s European Youth Olympic Winter Festival in Brasov. The London 2012 Olympics aimed to inspire a generation and the athletes competing in Brasov and Sochi are part of that generation.
“I am one of Team GB’s greatest fans and I can’t wait to see who will be selected for the team and what we will achieve at these Winter Olympics after some great performances this season.”
Andy Hunt, BOA chief executive said:
“As our first official Team GB 2014 Ambassador, Amy Williams will be an integral part of Team GB and play an invaluable role at the Sochi 2014 Winter Olympics where she will be at the heart of the action engaging with Team GB supporters and fans and also sharing her thoughts and experiences of the Olympic environment with the family and friends of our athletes.
“We thank Amy for committing her time voluntarily. We know that Team GB athletes will be proud to have her as their Ambassador.”