Ben Ainslie may have only just secured a fourth Olympic sailing gold medal but the future is already on his mind, with victory in the America's Cup his main target.
The 35-year-old was Great Britain's star on the south coast this summer, topping the podium to become the most successful sailor in Games history.
Now Ainslie is readying himself for his next challenge and flies to San Francisco on Friday to take part in the America's Cup World Series with his new eponymous sailing team.
It was announced on Thursday that JP Morgan have become title sponsor of Ben Ainslie Racing, which he hopes can grow and challenge for the America's Cup.
"As a kid my main two goals were the Olympics and the America's Cup," he said.
"I've had some America's Cup experience in the past and I would really love to be part of a winning team in the future.
"We started a new team, JP Morgan BAR, which will take part in the America's Cup World Series.
"It will take part in this coming series and the one after, which is really a great opportunity for us to build this team up.
"The next America's Cup is in 2013 and we want to try and build this team up for the World Series, so we can be in a proper challenger for the America's Cup post-2013."