Adams admits British curlers have a target on their back

Vicki Adams admits she hasn't really got time to worry about her Olympic curling debut in Sochi. Her weekly jet setting itinerary leaves little time to think, with this week's schedule whizzing her across nine time zones from Switzerland to Las Vegas.

Great Britain's women arrive at the Olympics as world champions and European silver medallists, winning last week's Bern International against a quality field to further underline their medal credentials.

And Adams, alongside skip Eve Muirhead and team-mates Anna Sloan and Claire Hamilton, acknowledges expectation is high, especially considering it's 12 years since Rhona Howie and her fabled stone of destiny secured gold in Salt Lake City.

"Going into Olympics as world champions will give us a big target on our back but I think we'll rise to the occasion," said Adams, who is part of the rest of the world team, taking on the best of North American curling at this week's Continental Cup in Nevada.

"We are getting used to the attention and expectation and we can't really be surprised about it because of the results we've had in the last few years. However, I try to keep the blinkers on and just focus on the game I'm playing.

"The Olympics is a massive event but we're just trying to stick to our normal routine and not get phased by it all. I'm telling myself every game is just like a practice session in August, though I know this might be easier said than done."

Time on the road has forged a close knit team spirit and Adams speaks genuinely about the excitement on playing on the best stage in the world with her 'best friends'.

"It would be amazing to win that gold medal - that's what we are shooting for and believe we can do," added Adams, who started curling as an 11-year old - just a couple of years before Howie's famous win - and lost her first competitive match 16-0.

"It's amazing to have Rhona with us now as coach. Her experience is so invaluable to us, she's so knowledgeable, there's nothing we face that she hasn't experienced or lived through. It's usually just the five of us and she's just like one of the girls.

"As players our ages range from 23 to just 24. We've played together in different combinations for seven years and we've had three years together as this rink. We all know each other inside out and we understand how each of us work. We know when people need time on their own.

"We're on the road for a long time and we're together all the time but we get on brilliantly and are like a family."

Maybe even a family that stays together and, next month, wins together.

© Sportsbeat 2014