Team GB and Dreams today confirmed a partnership through to late-2020. The tie-up will see the UK's leading bed retailer partner with Team GB up to and including the Tokyo 2020 Olympic Games.
Double Olympic gold medal winning rowers Helen Glover and Alex Gregory visited Dreams HQ, Bedquarters in High Wycombe, to help launch the partnership. The London 2012 and Rio 2016 champions met with staff and discovered more about the Dreams/Team GB partnership.
With the Games under 20 months away, Dreams and Team GB will work closely together to further prepare for Tokyo 2020.
Since being established in 1985, Dreams has become the UK’s leading bed specialist, making 160,000 beds annually.
The partnership with Team GB comes at an exciting time with five competitions to deliver prior to Tokyo 2020, including the Minsk 2019 European Games and the Lausanne 2020 Youth Olympic Winter Games.
Sleep, rest and recuperation is an integral part of the athlete’s day to day schedule during Games time and, as part of the deal, Team GB will receive products to support the athletes’ performances in Tokyo in July 2020.
Team GB and Dreams' sights are firmly set on planning for Tokyo 2020, with the first activation of the partnership due to land around 500 days to go in early March.
British Olympic Association CEO, Bill Sweeney, said: “We are very proud and excited to announce that we will be partnering with Dreams, a well-known, respected, and market leading British manufacturing and retail brand.
“Planning for Tokyo 2020 is well underway and to have their support ahead of the Games is key given our reliance upon our commercial partners to fund the support programmes for Team GB athletes.
“The importance of sleep, rest and recuperation is critical to athlete performance and we look forward to combining sport science with the expertise of Dreams to deliver innovative initiatives for the athletes. They will be a great addition to the Team GB family and we are excited to start the partnership.”
Mike Logue, CEO at Dream’s commented: “We’re delighted to become the first ever official sleep partner of Team GB in the run up to and throughout the 2020 Olympic Games in Tokyo.
“We pride ourselves on being a great British brand as we make, sell and also deliver our Dreams beds - setting us apart from the competition and making us the best and most natural fit for the nation's most loved sports team.
"As the UK’s most recommended bed retailer, we’ve been helping our customers sleep better for over 35 years and this new and exciting partnership will see us utilise our wealth of knowledge and expertise to aid Team GB athletes' rest and recovery, helping them to reach their full potential and be able to perform to the best of their ability.”