Team GB chef de mission Mike Hay believes that whatever happens in Sochi - four years time could be even better.
Eve Muirhead and her curling rink secured Great Britain's fourth podium of these Winter Olympics with their bronze medal win over Switzerland.
They join skeleton gold medallist Lizzy Yarnold and snowboarder Jenny Jones on the honours board, while David Murdoch's curling rink can upgrade guaranteed silver to gold on Friday.
It means Great Britain are assured these Games will be the joint most successful ever.
And, if Murdoch wins gold, or another medal is added in the final three days of competition, Sochi will move into a class of its own, erasing Chamonix 1924 - a Games that bares no comparison in size and scale - from the record books.
"I guess people are scurrying to look in the record books now," said Hay.
"I think whatever we finish up with here it's really exciting for Pyeongchang in 2018 because we've got so much talent across this time.
"We've had a number of people in top ten places and making finals. Some will leave here disappointed and that just shows you the shift in expectation since Vancouver when Amy Williams brought home our only medal.
"I wanted to take the pressure off the athletes but I knew we had some very talented athletes. The credit also needs to go to our coaches, performance directors and their support staff, the shift since Vancouver is down to them and the work they do with the athletes inside some great programmes."