Alex Dowsett will hope using Bradley Wiggins' Olympic-winning wheels will help him to a strong performance in the men's time-trial at the UCI Road World Championships in Holland on Wednesday.
Dowsett will be Great Britain's sole representative in the 45.7-kilometre race against the clock in Limburg after Wiggins, who won the Tour de France in July and Olympic gold on August 1, opted out of individual competition and Chris Froome this week withdrew from the time-trial following a rigorous schedule.
The 23-year-old from Essex knows being the flagbearer carries a certain responsibility after a year of sensational success for Britain and will be given every opportunity to triumph.
"I'm on the wheels Bradley won the Olympics on," Dowsett told Press Association Sport. "I'm getting all the best treatment and that means I put the pressure on myself; there's no pressure from staff or management or anything like that.
"Just with how Great Britain have done this year as a whole, you always have that pressure on you to perform."
Dowsett, though, has had to temper expectations at the end of a season which has been marred by illness and injury.
The 2010 Commonwealth Games silver medallist won the British time-trial title earlier this month and hopes to put a fraught campaign behind him with a strong showing in Holland.
"I had a really good start to the season, then just had a period of being off the bike, with a broken elbow and then the infection I had with it," Dowsett said.
"I feel like I've been playing catch-up the rest of the season.
"I had to reassess my goals this year and everything's just taken longer than I expected to get back up on to top form."