Olympic medallists, Alistair and Jonny Brownlee, today joined forces with Team GB partners Aldi to support Get Set to Eat Fresh, a fantastic educational programme aiming to reach 1.2 million young people by 2020.
The Brownlees have signed a four-year partnership with Aldi and the Team GB duo will be the face of the partnership, with Aldi supporting the brothers all the way to Tokyo 2020. As inspiration to many young people throughout the UK Alistair and Jonny will promote the benefits of eating healthy, fresh food.
The 2017 programme kicked off with a visit from the Brownlees to Yeadon Westfield Infants School and Yeadon Westfield Junior School in Guiseley, West Yorkshire, after officially opening the town’s new Aldi store earlier in the day.
Get Set to Eat Fresh is a schools engagement programme that aims to educate 5-14 year-olds nationwide, developing an understanding and love of fresh, healthy food and the skill required to cook for themselves. The programme is brought to life by Team GB athletes, who inspire students of the benefits of healthy eating.
Since its inception, 400,000 young people have been reached with over 2,000 schools signing up to the programme and has enjoyed appearances from Team GB stars including Nicola Adams, Samantha Murray, Dan Purvis and Liam Phillips.
Commenting on the partnership Alistair Brownlee said: “We’re incredibly excited to be the official ambassadors of the Get Set to Eat Fresh programme, which we know will have a huge impact on young people’s healthy eating habits nationwide.”
Jonny Brownlee added: “As athletes, we know how important diet, nutrition and being active is to living a healthy lifestyle and we strongly believe we can help support the ambitions of Team GB and Aldi as they look towards 2020.”
Bill Sweeney, CEO of the British Olympic Association said: “Our partnership with Aldi has been a great success and their commitment to the Team GB brand has been a huge positive for us, highlighted with the continuation of the partnership to Tokyo 2020. Undoubtedly one of the great successes has been the Get Set to Eat Fresh programme.
“Aldi’s commitment to continue to grow this programme and help improve young people’s understanding, and the importance of eating healthy, fresh food is fantastic.
“To have two athletes of the calibre of Alistair and Jonny emphasises the quality of the programme but more importantly, their feats in Rio and the lives they lead as elite athletes can be an inspiration to young people throughout the UK.”